Doing Gender - How Society Creates Differences Between...

In this essay I discuss that doing gender means creating differences between girls and boys and women and men.... (West Zimmerman 2002:13) I am concentrating on the female perspective, how societyputs forth expectations of what is natural or biological even though, in some cases, it can be quite demeaning and degrading. I am using some examples from the local media and also a few childhoodexperiences that have helped me to now strongly suspect that the quote from Simone Beauvoir (1972) One is not born a woman, but rather becomes one most likely has quite a bit of truth to it. There is continuing controversy about the differences between girls and boys, men and women, the biological make-up and also how men and women grow up in†¦show more content†¦The bodyparts beingthose of women, of course. Catherines older sister Karin was the same age as me, 12 years old. Her parents had the latest mod cons shipped out from the USA and her bedroom was decked out with hot pink shag pile carpet and a white fourposter bed with gold trimming and pale pink floral fabric, which flowed delicately in all the right places. My bedroom had the bare necessities, which was all I really needed or wanted. My bedroom was very basic with no signs of femininity and I was okay with that. I also didnt like wearing frills or lace. I thought it was rather lame. What I initially found very fascinating about Karin was thatshe had boobs, which she was particularly proud of, and I was very flat chested. Id never met anyone my age with boobs before. She convinced me that thats what boys like, and also emphasized the greatimportance of being liked by boys. She persuaded me to wear one of her old training bras and stuff it with tissues. I was so in awe of her that I complied. There were only a couple of older boy s on the mission station and they were actually teenagers, so their approval of our maturing young bodies, well... hers in particular, was very important. Before Karin had arrived the thought of attracting the attention of a boy didnt even register in my mind seeing as I was just one of them, mostly. I grew up with two brothers and mostly all male cousins so taking part in boyish activitiesShow MoreRelatedThe book I choose to read was Delusions of Gender: How Our Mind, Society, and Neurosexism Create1200 Words   |  5 Pageswas Delusions of Gender: How Our Mind, Society, and Neurosexism Create Difference by Cordelia Fine. There are three parts to the book: â€Å"Half-changed world†, â€Å"Half-changed minds†, Neurosexisam, and Recycling Gender. The reason I choose this book was because it dealt with gender and how in society and our mind we create the differences that are used against us. I thought that by reading it I would understand more from a psychologistâ€℠¢s point of view how our thought process creates what we perceive asRead MoreGender Bias On The Classroom1112 Words   |  5 PagesGender Bias In The Classroom Gender roles are widely accepted societal expectations about how males and females should behave (Rathus, 2010, pg. 447). Gender roles create a difference in the way that masculine and feminine behaviors are accepted among society. Gender roles are often depicted as just a part of who a person is and help better define the difference between male and female. When society begins to use these gender roles as norms we often see those who don’t fit into the correct roleRead MoreYou May Ask Yourself, By Sociologist Dalton Conley955 Words   |  4 Pagesaddressing how â€Å"gender is a social construction† that is so normal for society to think how a man or woman should act towards the public. Society often categorizes roles that females and males are suppose to play in, but not only are they categorized they are also being taught what their gender role is suppose to do. The beginning of gender socialization can start with a child who is not born yet by simply having the pa rents purchase items that are all pink if its expected to be a girl, but if itsRead MoreBoys And Girls : Why Do They Behave So Differently?1301 Words   |  6 PagesBOYS GIRLS – WHY DO THEY BEHAVE SO DIFFERENTLY? Firstly let’s define psychology as we don’t want to read the whole essay without a real understanding of what it’s all about. Wikipedia defines it in short as ‘the study of mind and behaviour.’ Defining clear differences between girls and boys is a complex and extensive exercise, since each child is an individual and different to all the others, however there are many similarities between us all, some of which I’ll discuss in the following paragraphsRead MoreEssay On Gender Socialization1574 Words   |  7 Pages Gender Socialization and Children’s Retail Children are known for absorbing information from the world around them. Therefore, what children are exposed to while they are growing is important, as they learn a lot from the world around them. In this paper, the process of gender socialization will be discussed and examined. In specific, how retail marketed for young children may have an effect on their development, especially as they distinguish gender. Socialization is general the processRead MoreToy Story1455 Words   |  6 Pagesa daily basis. What if toys could talk? What information would they give us? What would they tell us? Recently I set out on a quest to better understand what information I could get just by looking at the toys in my local neighborhood toy store and how they shape the mind of kids from a young age. Unfortunately for me, the day I went to the toy store there were not many people shopping, so this made my research a little harder to complete. I wandered around the store for several hours, going throughRead MoreA Critical Analysis of the Educational Gender Gap Essay1246 Words   |  5 Pagesbehavioral differences between boys and girls have often been linked as a result of attributed responses from neuro-biological dissimilarities. Essentially, behavioral variances between males and females result from biological differences that remain unaddressed in a classroom setting. Biologically, boys have less se rotonin and less oxytocin than girls – the chemicals that are primarily responsible for human bonding. This makes it more likely for boys to be more physically impulsive than girls. GirlsRead MoreThe House On Mango Street1201 Words   |  5 PagesWhen children are born the difference between whether the baby is a girl or boy depends on their chromosomes. The difference is that girls chromosomes are 46XX and boys are 46XY. This does not give boys any more authority in society than women, yet many women still feel inferior to men. In The House on Mango Street, Cisneros when writing, creates a separation between men and women in society. She focuses on how the men feel as though they have more authority over women. Cisneros takes each womanRead MoreIs Gender Identity the Result of Biology?946 Words   |  4 Pagesdevelop a strong sense of being male and female, the human behaviour of being a man or a woman is called gender identity. The characteristics of being a man or a w oman involve biological, psychological, and sociological factors. People from all cultures have acted in relationships in different ways that are influenced by their cultural traditions and laws about sex. Human sexuality and how males and females act within the relationship can be considered as physically influenced by biology, forRead MoreInequality is a Fact of Life and Yet Condemned as an Offense to Civilized Society1253 Words   |  5 Pagesoffence to civilised society. The debates associated with inequality have changed over time and have been portrayed in different contexts. Inequalities can be distinguished in terms of whether they are inequalities of opportunity, inequalities of outcome, inequalities of access or inequalities in entitlement (Platt 2011). Inequality is also differentiated as to whether they are just or unjust, avoidable or unavoidable, or naturally or artificially sustained. These uses often create contradictions or

In The Play Twelfth Night, Or What You Will By William

In the play Twelfth Night, or What You Will by William Shakespeare, the playwright presents the very real issues of gender roles in his time by using a light-hearted comedy full of love triangles and mischief. Gendered roles are a driving force in Twelfth Night that change all aspects of the characters’ lives. The roles that each gender is set to play function to define society: women do this and men do that. These stereotypes become so ingrained into culture that they become hard to get rid of and are often damaging and overall negative. These specific roles based upon gender define who â€Å"loves† who and factors into how the individual is viewed in their everyday life. Twelfth Night gives the reader a powerful insight into gendered culture†¦show more content†¦Viola implies with this line that she is not ready to reveal her virtue, possibly because she is an unchaperoned lady in a foreign land. She seems to think that Lady Oliva might have her and help her conceal her social status until she too is ready to face men again. However, the Captain finishes her sentence, â€Å"That were hard to compass, / Because she will admit no kind of suit,† (1.2.44—45). Viola quickly changes her mind, deciding at this moment to ask the Captain to â€Å"conceal [her]† for â€Å"what [she is]† so that she may serve under Orsino (1.2.52). She wishes for the Captain to present her as a eunuch, possibly to explain her feminine features and high pitched voice, so that she can prove herself â€Å"very worth his service† (1.2.58). Here, Viola may still be thinking of ways to conceal her virtue, since as a man no one would guess her true social status. Another thing to note from Viola’s choice to ultimately disguise herself as a man, are the gender role undertones of the whole passage. Viola first looks to receiving help from Oliva so that she may protect her virtue and when that fails, her next immediate thought is th at she must not only disguise herself to serve under Orsino but she must do so as a maleShow MoreRelatedPlot And Action In Twelfth Night By Shakespeare1527 Words   |  7 Pagespupils dilate and Molià ¨re cracks a small smile as he realizes exactly what topic he wants to discuss next.) Molià ¨re. Since we’re on the subject of discussing your play Twelfth Night, there are a couple of key aspects within the dramaturgy of that play that, to this day, still confuse me. William Shakespeare. And what may those be? Molià ¨re. For starters, in Twelfth Night, there seems to be no unity of time, place, or action. William Shakespeare. Go on. What’s your point? Molià ¨re. My point is thatRead MoreThe Impervious Perception of William Shakespeare’s Twelfth Night1631 Words   |  7 PagesIn the kingdom of Illyria (fantasy world), Twelfth Night was supposedly originally written for the entertainment of Queen Elizabeth I. William Shakespeare’s comedy associates with the Feast of Epiphany (January 6th) and was means for entertainment in the seventeenth century. It contains some aspects that can be thought of as a successful comedy when compared to the standards of today’s society. The play incorporates some of the very same devices that are used in modern comedies today, such as topsy-turvyRead MoreThe Different Types of Comedy Employed by Shakespeare in Twelfth Night741 Words   |  3 PagesEmployed by Shakespeare in Twelfth Night William Shakespeare wrote Twelfth Night in 1914 as he was commissioned by Queen Elizabeth I to write a comic play for very important Italian courtier. The play included themes of love, confusion, disguise and other particularly funny topics from Shakespearean time. The title Twelfth Night fits in well with the comic play for a number of reasons. Twelfth Night is the name used for the Twelfth Day after Christmas. OnRead MoreThe Fools in Twelfth Night Essay1098 Words   |  5 PagesThe Fools of Twelfth Night  Ã‚        Ã‚  Ã‚   It is not unusual that the fool should be a prominent figure and make an important contribution in forming the confusion and the humor in an Elizabethan drama. In William Shakespeares comedy, Twelfth Night, Feste the clown is not the only fool who is subject to foolery. He and many other characters combine their silly acts and wits to invade other characters that either escape reality or live a dream. In Twelfth Night, Feste, Maria and Sir Toby are the foolsRead MoreAnalyzing Themes in William Shakespeares Twelfth Night Essay1478 Words   |  6 PagesWilliam Shakespeare, an English writer in the seventeenth century. He is considered to be the most influential writer in English literature. He wrote various genres, but the common types he wrote were: Tragedies, Comedies, and Histories. Among the many plays he wrote he wrote one his most famous play, â€Å"Twelfth Night†, which he wrote during the middle of his career. â€Å"Twelfth Night† is considered to b e one of Shakespeare’s greatest comedies that he has written. In addition to it is also the only playRead MoreCompare And Contrast Hamlet And Twelfth Night1162 Words   |  5 PagesFrom Hilarity to Tragedy in Shakespeare: How Hamlet and Twelfth Night Compare By Zawadi Bunzigiye William Shakespeare wrote plays covering the breadth of human experience. They seem to have transcended the restraints of age because of the universal themes that they contain. His body of his work is comprised of genres of plays varying from tragedies to comedies. Of them, Hamlet and Twelfth Night are perfect examples of both. A comparison between them would be of interest because their common pointsRead MoreShakespeare s Twelfth Night : Gift Exchange, Debt And The Early Modern Matrimonial Economy1321 Words   |  6 Pagesgender identification. The play Twelfth Night made produced by William Shakespeare discusses the topics of sexuality during the early 17th century. The articles Gender Trouble in ‘Twelfth Night by Casey Charles agrees that the main central theme of this play is associated with gender identification and sexuality. However,the article â€Å"Rings and Things† in Twelfth Night:Gift Exchange, Debt and the Early Modern Matrimonial Economy by Stephanie C hamberlain examines the play having more to do with economicallyRead MoreWilliam Shakespeare s Life Experiences997 Words   |  4 Pages Kemal 1 Ayesha Kemal Mrs. Holcombe Period: 7 10/05/14 Shakespeare’s Life Experiences William Shakespeare was born on April 26, 1564 to John and Mary Shakespeare. As a child Shakespeare grew up in the town of Stratford-upon-Avon in the United Kingdom. He grew up attending a school called King Edward VI School, where he learned to read, write, and use proper grammar. He continued to attend school until his family had some economic hardships and he was unable to attend university. Instead he got marriedRead MoreComparison Between Christopher Marlowes Doctor Faustus and William Shakespeares Twelfth Night872 Words   |  4 Pagesï » ¿Christopher Marlowes Doctor Faustus versus William Shakespeares Twelfth Night Both Christopher Marlowes Doctor Faustus and William Shakespeares Twelfth Night deploy many of the same characteristic rhetorical features of 16th century verse dramas. Both plays are characterized by highly elaborate language, usually in iambic pentameter, although different types of verse structures are occasionally used to convey different moods or character types. Both plays combine tragedy and comedy within the sameRead More Disguise in Shakespeares Measure for Measure and Twelfth Night1230 Words   |  5 PagesDisguise in Shakespeares Measure for Measure and Twelfth Night      Ã‚  Ã‚  Ã‚   Disguise is a device Shakespeare employs frequently in both Measure for Measure and Twelfth Night. It allows a disguised character like the Duke of Vienna to glean information that would otherwise go unknown, and a character like Viola to take advantage of potentially beneficial situations. It gives these characters access to worlds that might otherwise be denied; for the Duke, he can now haunt

Essay about Different Beliefs on Marriage - 698 Words

Due to my sister unplanned pregnancy, my parents forced my sister and her boyfriend to get married. Traditionally in Hmong culture, when a young couple have an unplanned pregnancy, the young couple will then be forced to get married regardless of age and race. It was a must. The guy wouldn’t stand a chance if he denied. The rhetorical sensitivity went wrong with communication because of different culture perspective on marriage. Every culture does not have the same belief on marriage and that’s where the problem was with both cultures. Growing up, my parents were strict on my siblings and I, not just letting us hang outside of school but also dating. They didn’t believed that we kids should date until we finish college and have our†¦show more content†¦He sounded rude and disrespecting. When he said â€Å"that’s not my culture; I am an American and live in America, I don’t have to if I want to.† He should of have respond back saying â€Å"I respect your culture but all culture does not have the same beliefs. We all have different view point of marriage and it is different here in America.† So that my parents would of have a better understanding on where he was coming from. It was wrong for him to say it in that tone because he has to understand that in Hmong culture, don’t respect the elders. It will be a shame because of the disrespecting. How I felt about this was that the boyfriend was wrong to say it in a rude tone but I mean, I do agree with the boyfriend to. Even though my sister is pregnant, they don’t have to marry if they want to because it’s their life’s. On the other hand, it was wrong for my parents to said it directly to the boyfriend too because they know that he wasn’t Hmong and he won’t have the same beliefs. My parents could of said â€Å"so in our culture, we believe that you guys should get marry because that will be the best for you guys† instead of saying â€Å"in Hmong culture, you have to take our daughters hand in marriage because that’s our tradition.† Basically, my parents were forcing the boyfriend to marry my sister and I am pretty sure he didn’t want that just by looking at his facial reaction. The boyfriend reaction to my parents was surprised becauseShow MoreRelatedThe American Concept Of Marriage1140 Words   |  5 PagesThe American concept of marriage foundation has been a foundation for human civilization for centuries. Likewise, forty-one American states revere matrimony laws of Moses between man and woman. However, the concept of marriage for Americans is under rev iew by the United States Supreme Court. Citizens interested in changing the Law of Moses will present their purpose and reason challenging the Federal Defense of Marriage Act. Historical marriage values are questionable to some individuals in AmericanRead MoreLiberty and Justice for All: The Pursuit for Gay Rights Essay1262 Words   |  6 Pagesman and women the idea of marriage has been socially ingrained into the minds of Americans leaving any other possibilities of who love can happen between as unacceptable. These strong societal beliefs are far from the truth yet dictate the ability of homosexuals rights to marry one another. Avoiding defining what marriage entails in the constitution, the issue of whether or not gay people have the right to marry has become a state issue. The conservative idea of marriage is changing as society isRead MorePride and Prejudice Values Juxtaposed Letters to Alice1228 Words   |  5 Pagesboth novels is the ideology of marriage in the sense of whether one should marry for love or financial stability and standing. Both novels are written in an epistolary format providing a different perspective for the reader from the s tandardised third person format. Similarities and differences exist between the changing values of women within the two texts on such issues as moral standards and behaviours or class and social rank however each portrays a slightly different approach and extent with whichRead MoreSociological Analysis On Interfaith Marriage Essay1602 Words   |  7 PagesSociological Analysis on Interfaith Marriage The family issue I will be analyzing is interfaith marriage. Interfaith marriage is simply marriage between two people who belong to or identify with different religious groups. However simple the definition may seem, the reality of interfaith marriage can be far more complex. For most of human history it has been a social taboo to marry outside of one s faith. However, in recent years it has become much more acceptable, even to the point of seemingRead MoreA Comparative Analysis of American and Kenyan Cultures790 Words   |  3 PagesSex and Marriage, Money and Success: A Comparative Analysis of American and Kenyan Cultures In the history of human societies, geographic differences are considered to be a factor that led to different lifestyles, values and beliefs that prevailed and have been the distinct characteristic of specific societies in the world today. From a broader viewpoint, it can be said that Asian cultures differ from North American, European, South American, and African cultures. However, it can also be said thatRead MoreCommunication Is A Cornerstone Of Building A Strong Relationship1247 Words   |  5 PagesIntroduction Communication is a cornerstone of building a strong relationship (Robinson, 2012). Numerous studies show that marriages that do not have an effective communication between partners easily end up in divorces. Researchers have identified the habits that people have that hinder effective communication in marriages (Kusi Kusi, 2015). These habits are: avoiding the expression of honest feelings and opinions about issues; failing to listen to a partner and being quick to react to the partner’sRead MoreWhy Do People Get Married? What Do Marriages Stand For? Marriage?953 Words   |  4 Pagesdo marriages stand for? Marriage is a union between two people who wish to unite their life together. The reason that people today get married is for love. However, marriage means more than love. A reason why many people get married is that they have found companionship, love, and comfort in another person. The idea of a marriage has different meanings to people. Some marry for money, love or re sources. In modern times, many philosophies have changed throughout the year. In her book marriage, JulietRead MoreGay Marriage Should Not Be Denied Service1457 Words   |  6 Pagesthemselves as Christian businesses and refuse to cater to gay marriages. They do this based on their belief that gay marriage is wrong, and against their faith, and because of this they can’t provide their services or they would be supporting it. In Indiana, a small town pizzeria was asked what their position was on the Religious Restoration Freedom act, and stated that they were a Christian establishment and could not cater to gay marriages. However they would serve gay people and couples in their storeRead MoreEssay on Marriage Equailty for the LGBT Community1554 Words   |  7 Pagesparticularly, marriage equality. Each individual has their own perception on marriage equality, whether it is based on moral basis, or on a humanistic (humane) basis, which is the belief of not denying anyone the right to be who they are, and therefore love who they love. However, as a society, we must examine the facts, as well as ourselves, as we address the debate for marriage equality for the Lesbian, Gay, Bisexual, and Transgender community. The Debate: Morals v. Humanistic Beliefs TheRead MoreAmy And Lin Have Recently Become Friends After Working1059 Words   |  5 PagesTo be honest, I was pretty against legalizing same-sex marriage. LIN: Oh? I was ecstatic when the Supreme Court legalized same-sex marriage in every state. Personally, I viewed it as our country finally taking a step forward in expanding equality. If you don’t mind me asking why are you so against LGBTQ rights and same-sex marriage? AMY: It’s just wrong, don’t you think? It completely goes against my and many other people’s religious beliefs too. LIN: Before we fully go into this argument, I just

Most Industries Today Have Already Realized The Necessity

Most industries today have already realized the necessity of incorporating CSR into their business strategies and the necessity to nurture and include all the relevant stakeholders in their growth stories. India has a long tradition of patriarchal philanthropy. The concept of helping the poor and disadvantaged was cited in several ancient literatures. In the pre-industrialization period philanthropy, religion and charity were the key drivers of CSR. The term CSR itself came into common use in the early 1970s. The last decade of the twentieth century witnessed a shift in focus from charity and traditional philanthropy toward more direct engagement of business in mainstream development and concern for disadvantaged groups in the society. In†¦show more content†¦To move from a developing Nation to a developed Nation an overall growth of the Society is critical. For a balanced and inclusive economic growth, it is essential for an economy to focus on the base of the pyramid; this focus makes it imperative for India as a country to develop a robust â€Å"Ecosystem† for economic and industrial development. Therefore, now is the time to balance the act between â€Å"socially-linked-inclusive-economic and industrial growth,† to reduce the disparity between the two categories of our society and thereby contributing to the development of the Nation. In the last decade, CSR has rapidly evolved in India with some companies focusing on strategic CSR initiatives to contribute toward nation building. Gradually, the companies in India started focusing on need-based initiatives aligned with the national priorities such as public health, education, livelihoods, water conservation and natural resource management. Intensive national level deliberations on the potential role and responsibility of the corporate sector in contributing toward addressing social issues were witnessed in the last decade. In the last five years, the Government of India has also enhanced its focus on persuading companies to participate in addressing social and developmental issues, not only as a part of theirShow MoreRelatedEssay about Railroad Deregulation in Eu and Us1605 Words   |  7 Pagesand US Railways were the leading innovation in the early 19th century, and economic long cycle research (Ayres 1990) has argued it to have sullen the economic wealth in that time (industrialization, and especially steam power, iron and cotton textiles were the enabling factoring in the first approx. 55 year long wave). After the beginning of the 20th century the most relevant innovations, including diesel and electricity trains were invented, and finally put into mass production. 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Digital Marketing-Highfield Hotel-Free-Samples -Myassignmenthelp

Question: Introduce the brand and explain the current offering, positioning and target audience of the brand. Describe the digital Marketing Strategies that have been used by the brand by analysing and evaluating the current website and Social Media Platforms used by the brand. Answer: Introduction Today in the digital age, it becomes important for the business to have strong online presence. The company must have an attractive website. Social media platforms also play a significant role to make the business popular. Through strong online presence the company can get various benefits. Attractive website works as silent salesman for the company (Gan et al., 2007). Even if a company does not provide effective products and services but the company can attract potential customers through website and social media platforms. If customers do not see the online presence of the company then company may loss so many customers (Wymbs, 2011). In the given report for research we have taken a local hotel of Sydney, Australia. The name of the hotel is Highfield hotel. The hotel is located at 166 Victoria Street, Potts Point NSW 2011, Sydney, Australia. The company has normal website in which only limited information is available. The Companys website is not attractive. Detail information abo ut company and its digital marketing strategies are mentioned in the report. One another local hotel, Amora hotel we have also taken for analysis. Analysis Highfield hotel provides room facilities to customers. Currently the hotel has total 32 rooms which are completely furnished. The hotel provides various facilities to customers like wireless internet service, clean bed sheets, clean bath towels, clean pillows, clean blankets, colour television, DVD player, heater, fan, refrigerator, etc. Both single bedroom and double bed rooms are available. Customers can do both short term and long term stay in the hotel. The hotel is located nearby Kings cross station. The hotel also arranges airport tickets for the customers. Customers can easily get other transportation facilities. The hotel charges different prices for different room types. Highfield hotel targets medium income customers because the prices of services are normal. The target customers of this hotel are singles, married couples and tourists. For positioning, the hotel uses its facilities and services which it provides in normal cost. The hotel is located at good place, which help s to attract customers. The hotel also provides additional facility like ticket booking for customers (Highfieldhotel, 2017). (Source: Highfieldhotel, 2017) Figure 1: Website of Highfield hotel In the given paragraph we have described the digital marketing strategies which Highfield hotel is using. We have also analyzed performance of its current website and its social media platforms. The design of the website is not good. The layout of the website is very bad. The content that is available on the website is also not attractive. Limited tabs are available in the menu bar and limited photos are present on the website. The photos of the hotel and of the facilities which are available on the website are also not attractive. Social media icons are also not available on the website (Highfieldhotel, 2017). For digital promotion, the hotel has posted advertisement on various websites like www.hotel.com,www.cleartrip.com, www.booking.com and other travel websites. Highfield hotel uses only two social media platforms which are Facebook and Youtube. The hotel only uses social media marketing for attracting customers. But after analyzing Facebook and Youtube we have analyzed that Hig hfield hotel does post regularly on social media platforms. On Facebook account the last post was posted on 10 April, 2017. Only 6 to 7 posts are available on Facebook and on You tube on 2-3 videos are available. Brand performance The Internet marketing strategies of the hotel are ineffective and the reasons are given in this paragraph. The hotel is using limited social media accounts for promotion and on the available social networking sites, the Highfield hotel is not posting regularly. The posts which are present on social media accounts of the hotel are also not attractive. The website of the hotel is very unappealing. Highfield hotel is not using other digital marketing methods like blogging, email marketing, search engine optimization, search engine marketing, affiliated marketing, pay per click advertising and content marking (Tiago Verssimo, 2014). All these digital marketing methods are essential and the company should use these methods to approach and attract customers (Schmidt, Cantallops dos Santos, 2008). The website of the hotel is not appearing in top pages of search engines and the reason is the content of the website is not effective. Effective keywords are not available in the content of th e website. Competitors There are so many major competitors of Highfield hotel such as Amora hotel, Radisson Blu Plaza hotel, Intercontinental hotel, Shangri-La hotel, etc. Amora hotel is one of the best hotels in Sydney. The hotel is successful because it is using various digital marketing strategies which are providing it competitive advantage. The hotel has very interactive website. The layout of the website is very attractive. Attractive images of rooms and facilities are present on the website. Social media icons are available on its website (Noone, McGuire Rohlfs, 2011). The customers can directly go to social media accounts of the hotel and can like and share the post. On the twitter account the hotel has posted many tweets and the hotel updates social media accounts regularly. The content available on the website is also very influencial. Amora hotel also does blogging to promote the brand. On you tube so many videos are uploaded till today. The hotel is also using search engine optimization method s, search engine marketing and pay per click advertising to increase brand awareness (Amorahotels, 2017). (Source: Amorahotels, 2017) Figure 2: Website of Amora hotel Conclusion In the given report the complete information about the Highfieldhotel, its offerings, target customers and its positioning strategy are described. Some digital marketing strategies which Highfield hotel uses are also depicted in the report. Some reasons are also mentioned to describe why the hotel has been unsuccessful with the digital marketing strategies. We have compared the Highfield hotel with Amora hotel in terms of digital marketing strategies. References Amorahotels, 2017. WELCOME TO AMORA HOTEL, viewed on 5 August, 2017 from https://www.amorahotels.com/hotels/amora-hotel-jamison-sydney. Gan, L., Sim, C.J., Tan, H.L. and Tna, J., 2007. Online relationship marketing by Singapore hotel websites, Journal Of Travel Tourism Marketing, 20(3-4), pp.1-19. Highfieldhotel, 2017. About Us, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/about.php. Highfieldhotel, 2017. Room Style Facility, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/room.php. Noone, B.M., McGuire, K.A. and Rohlfs, K.V., 2011. Social media meets hotel revenue management: Opportunities, issues and unanswered questions, Journal of Revenue and Pricing Management, 10(4), pp.293-305. Schmidt, S., Cantallops, A.S. and dos Santos, C.P., 2008. The characteristics of hotel websites and their implications for website effectiveness, International Journal Of Hospitality Management, 27(4), pp.504-516. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?, Business Horizons, 57(6), pp.703-708. Wymbs, C., 2011. Digital marketing: The time for a new academic major has arrived, Journal of Marketing Education, 33(1), pp.93-106.

Cloud Computing and its Services

Question: Discuss about Cloud computing and its services. Answer: Introduction Deployment of applications in the cloud has not been rampant among the cloud consumers because many consumers have been ignorant on what it takes for one to deploy an application and the roles that they play in ensuring the success of the application. When the client is aware of their roles and does a proper planning prior to the deployment of the application, the success rate in the performance of the application in the cloud increases. To guarantee this, the customer to the cloud service must go to an extra mile and gauge what is required of them by the cloud provider and what the service level agreement entails as a guarantee of the services offered. However, these services have not been utilized by the customers because most of them do not understand what services the cloud vendor offer. The SLAs provided by the cloud service providers are often drafted in a way that terminologies and jargons used in its content are difficult for the consumers to decipher hence making the resulting relationship between the cloud vendors and the consumers a challenging one. Misconceptions also exist in that most of the consumers believe that their responsibilities and duties as it pertains security and management of the deployed application ends immediately the application has been deployed to the cloud. The end result is a failed application that does not meet the expectations of the consumer and ends up being withdrawn from the cloud hence mistrust by the consumer on the capability of the cloud services. To curb these misconception and to reduce the fallout between the cloud vendor and the consumers, it is mandatory for the consumer to understand its roles and responsibilities together with those of the cloud provider before it does the deployment of the application to the cloud. Before making any agreement with the cloud providers, customers should seek to understand what to expect from the vendors and what its SLAs entail. This will give an easier platform for the enterprise to make comparisons of different cloud vendors and to get to know which of the vendors offer the best in terms of their services. The following subsections discusses the requirements that DSI should adhere to when deploying the OSDS application to the cloud. The requirements are broken down into remote administration, SLA management and resource management. This is coupled up by the guarantee for application resilience by the cloud provider and the backup and recovery services offered by the cloud. The paper also discusses the general standards followed when coming up with an SLA agreement. Management Requirements Management is the major role in cloud computing and this is necessary for all the parties to the cloud computing services. Understanding the proper management roles necessary for the cloud service provider and that of the end user is mandatory as it helps to ensure that the services of the cloud are well enjoyed by the customers to the cloud. Several things come into play when management in the cloud is talked of and this involves remote management, SLA and resource management. Dalbhanjan and Morad provides a clear specification that is essential for the management needs of the cloud services. The specific requirements for each category of the cloud management services is discussed in details in the subsequent sections. Remote Administration Requirements When remote administration is mentioned in regard to cloud computing, the same is actually used to mean the configuration and management of the cloud provided information technology resources by the enterprise administrators. This is normally done through the tools and interfaces like portals, which have been developed by the cloud providers for such purposes (Mustard Harrison, 2004). Several remote management tools have been provided by the cloud vendors and this can be used by the clients as the basis for choosing the best cloud vendor based on the provided tools (Rimal, Jukan, Katsaros, Goeleven, 2010). Amazon Web Services provides some of the tools that can be used for remote administration and this are listed below; The users to the cloud services are granted access with the help of an identity management tool known as Identity Access management abbreviated as IAM. Clients who wish to make requests to the cloud services are identified using particular credentials that are provided prior to the access. The cloud vendor utilizes a good operating system for client access credentials which guarantees that each and every client is issued with a unique identifier and this identifier is matched with AWS key pair such that everyone has its own unique way and does not need to share details with that users. Agreeing to business or endeavor bolster AWS represents the creation of the application and consolidating it with the AWS Trusted Advisor reports. Resource Management Requirements Resource management is yet another term that is tied with cloud computing and it simply means the coordination of IT resources by the cloud vendors and the clients who use the cloud services. Resource management in the cloud is the most essential thing as it determines how best the resources can be put into use for the betterment of the cloud services and to guarantee the application success in terms of performance and availability (Schubert and Jeffery, 2015). Using the AWS checklist for cloud management, there are several tools available offered by cloud vendors and can be utilized by cloud clients to ensure that the resources allotted to them are well managed. These tools are listed below together with their requirements. Understanding which of the venture examples is Amazon Elastic Block Store (Amazon EBS) - supported when contrasted with occasion put away sponsored. The undertaking ought to pick what is best for them as far as capacity and see the type of implications that this will have on the information tirelessness, reinforcement and recuperation (Lee, 2016). The DSI should be able to decide on whether they need to combine the working framework together with the AWS EBS volumes or have them stored separately. The DSI ought to comprehend the requirement for a customary reinforcement of the Amazon EC2 occurrences either with the assistance of the Amazon EBS depictions or by using an outsider for the administration. SLA Management Requirements SLA management is the actual things undertaken on the part of the cloud vendor and the cloud customer to ensure that the agreement entered between them is binding. Management of SLA ensures that whatever service is guaranteed in the SLA document is actually offered by the cloud vendor and it is to the satisfaction of the client. The same also ensures that the customer uses the services rendered to them by the cloud vendor in accordance to the agreement signed between them (Gillam, Li, O', and Loughlin, 2014). Several SLA management requirements and tools have been listed down in the AWS checklist and these include; Amazon Machine Images, Amazon EBS preview and bootstrapping are used in the routine testing of how practical it is to use the Amazon EBS volumes and the Amazon EC2 for recovery whenever there is a looming disaster. Ensuring that all possible loopholes for any failover has been identified and proper measure has been put in place to ensure that upon the occurrence of such failover, the application is able to still perform well. The features useful for provision of metrics for SLA management are routinely checked and tested to ensure that the procedure of securing and fixing them is possible and again, upgrade can be done without interruption to the services offered. The application to be deployed in the AWS cloud has been tested thoroughly and that no bug or problem has been left to chance just before the application is uploaded to the cloud. Sensitive and confidential information is highly protected and removed from the application before it is uploaded to the server. Other information that may pose security threats and become a vulnerability are encrypted just before being shared to the cloud. Backup and Disaster Recovery Application Resilience One of the basic requirement for the OSDS system is the high availability feature since most of its uses such as remote sensing, scanners, radars and photogrammetric instrumentation and these technologies are meant to constantly send data to a remote database stored with the app so that the data can be accessed by the users of the OSDS application, hence at no point should this system be down (Beach, Rezgui, Parashar, and Rana, 2013). Users to the OSDS system have varied need for the data stored and distributed by the system and may need to access it at different times. Subsequently, for an application to be sent, diverse contemplations ought to be made. Such contemplations are outfitted towards guaranteeing flexibility of the application furthermore guarantees that reinforcement of information is done at ongoing to guarantee that the information is accessible notwithstanding when there is a cataclysm that requires loss of information. For DSI to accomplish high accessibility necessity for the OSDS framework, looking for the instruments gave by the cloud administration supplier is a prerequisite. These instruments incorporate; Utilizing the auto scaling instrument this aides in running robotized example recuperation or scaling The utilization of flexible burden adjusting this is a device that help with burden adjusting over different zones that are utilized by the undertaking. The utilization of Amazon EBS previews this takes point-in-time depictions of the Amazon EBS volumes Storage of articles in Amazon S3 or utilizing Amazon CloudFront to help as a part of substance dispersion Utilization of the non-concurrent information replication innovations this incorporates such advances as database reflecting and it empowers propagation of information in a few databases such that on the off chance that one database comes up short, there is constantly another to fall again into (Varadharajan and Tupakula, 2016). Backup and Disaster Recovery Plan Thought of how the cloud administration supplier will provide food for reinforcement and recuperation of the application and information if there should arise an occurrence of any debacle is additionally a noteworthy sympathy toward the DSI division with respect to its online spatial conveyance framework (Arean, 2013). Having a decent cloud administration supplier that has great administrations for the reinforcement catastrophe recuperation will empower the association influence more from the administration supplier (Sohal, 2013). Several tools and technologies have been listed down in the AWS checklist that can be used for backup and recovery in case of an impending disaster. These tools are available and DSI can choose to leverage on them to better shield their application from unforeseen disasters. The checklist includes; Use of non-concurrent information replication innovations The utilization of EBS Snapshot duplicate crosswise over districts Capacity of information in various cloud supplier administration districts Utilizing on S3 object lifecycle arrangements to chronicle information Taking occasional EBS depictions to guarantee speedy recuperation from information misfortune Cloud Service Level Agreement Assessment Distributed computing licenses individuals, associations and general society zone to store their data and do data taking care of in remote servers, setting aside to 20% all things considered. An SLA is an agreement which describes a particular and honest to goodness parts of the organization that is provided by the administration supplier (B.S., Dakshayini, and Guruprasad, 2015). This is important for anyone that wishes to use the cloud services. Regardless, defenselessness over SLAs goes about as a hindrance which banishes the cloud consumers from comprehending how the cloud services are offered amidst the lack of clarity, vocabularies, standard structures, phrasings and estimations that specify a couple. The challenges experienced are becoming an obstacle to several customers that have a need for cloud computing and those looking forward to adopting an SLA agreement from the cloud vendors and this is the reason that explains why several people are slow to take up cloud computing services (Li and Du, 2013). Small enterprises are affected the most because they lack the necessary resources that are used by the large companies in trying to make sense of the terms and conditions contained in an SLA agreement that is to be signed between them and the service provider. Understanding and adhering to a standard method for thinking of an administration level assention is the most ideal method for unite every one of the partners (Gillam, Li, O', and Loughlin, 2014). There are a few methods that the DSI can leverage on to carry out survey and get an understanding of the cloud supplier to be utilized for the organization of the OSDS application. These methods incorporate; Recognizing the partners to the SLA the partners to the consent to be marked by the DSI division ought to be resolved so as to know the sort of relationship that exists. There are five interesting on-screen characters to the cloud SLA understanding and these are; cloud purchaser, supplier, transporter, intermediary and reviewer. Each has its own interesting parts and obligations to play and the right SLA report will unmistakably set out these obligations (Stanik, Kao, and Koerner, 2015). Assessment of the business level strategies after getting the approaches which are communicated in the SLA, it is the obligation of the venture to decide and contrast these arrangements and their own business level approaches. On the off chance that these approaches are not in concordance, then it will convey an issue to the administration of the endeavor and result to poor use of the cloud administrations. In this manner, the cloud strategies ought to be predictable with those of the business. Decide the cloud measurements the motivation behind the SLA is to decide the degree to which the supplier meets its administrations that it expressed that it will give. To know whether these guarantees have been met, there ought to be a method for measuring the achievement and this should be possible by touching base at standard measurements. It is consequently the obligation of DSI as the customer to decide the measurements utilized by the administration supplier as a part of measuring such limitations as accessibility and reaction time. Security the DSI ought to decide the security prerequisites gave by the administration supplier and the necessities from its side with a specific end goal to guarantee an ensured security of the cloud assets. Discovering these necessities is compulsory since the greater part of the guidelines/directions overseeing cloud administrations differ with nations and a sweeping presumption may influence the asset security of the DSI endeavor. Understanding the SaaS, PaaS and IaaS the undertaking ought to comprehend what the terms implies and the sort of cloud that runs them i.e. private, open or half and half. Ordinarily, the terms and conditions in the SLA will be controlled by the many-sided quality of the variables which are given to the shopper by the cloud administration supplier. Conclusion The DSI department needs to carry out a lot from their side in ensuring that the application deployment to the cloud is successful. This entails carrying out a prerequisite assessment of the cloud service provider to ensure that all the services and guarantees in the service level agreement is carried out to the latter by the cloud service provider. To make the work simple, a checklist is used to ensure that all details are considered. This checklist provides a guideline for the cloud customer to ensure that he/she has met all the requirements and that all the assessments have been done in order to facilitate proper deployment of the application. The DSI departments deployment of the OSDS application has to meet all the constraints placed to it in order for the application to be successful in delivering the spatial services to the end user. To facilitate this, Morad and Dalbhanjan AWS requirements checklist has been used to counter-check all the requirements for remote administration, SLA management and resource management. This document was also considered in order to assess the services offered by the cloud vendor as regards application resilience, backup and disaster recovery. The document also highlights the proper guideline for a standard service level agreement between the DSI and the cloud vendor. References B.S., R., Dakshayini, M., Guruprasad, H. (2015). Service Level Agreement based Scheduling Techniques in Cloud: A Survey. Beach, T., Rana, O., Rezgui, Y., Parashar, M. (2013). Cloud computing for the architecture, engineering construction sector: requirements, prototype experience. Journal Of Cloud Computing: Diez, O. Silva, A. (2014). Resilience of Cloud Computing in Critical Systems. Qual. Reliab. Engng. Int., 30(3), 397-412. Herrera, A. Janczewski, L. (2014). Issues in the Study of Organisational Resilience in Cloud Computing Environments. Lee, C. (2016). Cloud Federation Management and Beyond: Requirements, Relevant Standards, and Gaps. IEEE Cloud Comput., 3(1), 42-49. Li, X. Du, J. (2013). Adaptive and attribute-based trust model for service-level agreement guarantee in cloud computing. IET Information Security, 7(1), 39-50. Meland, P., Bernsmed, K., Jaatun, M., Castejn, H., Undheim, A. (2014). Expressing cloud security requirements for SLAs in deontic contract languages for cloud brokers. International Journal of Cloud Computing, 3(1), 69. Mustard, S. Harrison, S. (2004). Future requirements for remote telemetry units. Computing and Control Engineering, 15(1), 44-47. Rimal, B., Jukan, A., Katsaros, D., Goeleven, Y. (2010). Architectural Requirements for Cloud Computing Systems: An Enterprise Cloud Approach. J Grid Computing, 9(1), 3-26. Schubert, L. Jeffery, K. (2015). New Software Engineering Requirements in Clouds and Large-Scale Systems. IEEE Cloud Comput., 2(1), 48-58.